Brand Identity
Motion Design
Web Design
Weusi
Play. Know. Grow. Weusi is the sporting life partner for people of color. Weusi is a branding project completed for James Dotson. He envisioned a brand that embodied his passion for sports, travel, black culture, and history.
The name Weusi–pronounced as "Way You See," encapsulates the Swahili essence of "Blackness; togetherness." From here, our team build a brand using diasporic shapes, vivid colors, and expressive type to create a unique identity.
My roll in this project was to bring the brand to life through motion with a captivating brand film telling the story of Weusi from naming to completed visual identity.
Studio: a small studio
My Role: Visual & Motion Design
Team: John Johnson, Seyi Owolawi, Jake Lawall, Sarah Cantor
View More
Brand Identity
Motion Design
Web Design
Weusi
Play. Know. Grow. Weusi is the sporting life partner for people of color. Weusi is a branding project completed for James Dotson. He envisioned a brand that embodied his passion for sports, travel, black culture, and history.
The name Weusi–pronounced as "Way You See," encapsulates the Swahili essence of "Blackness; togetherness." From here, our team build a brand using diasporic shapes, vivid colors, and expressive type to create a unique identity.
My roll in this project was to bring the brand to life through motion with a captivating brand film telling the story of Weusi from naming to completed visual identity.
Studio: a small studio
My Role: Motion Design
Team: John Johnson, Seyi Owolawi, Jake Lawall, Sarah Cantor
View More
Throughout the creation of the brand film, my goal was to create something that embodied the playful, explosive nature of the brand identity. I chose to lean into a collage style in moments to mimic the physical aesthetic of the brand.
Throughout the creation of the brand film, my goal was to create something that embodied the playful, explosive nature of the brand identity. I chose to lean into a collage style in moments to mimic the physical aesthetic of the brand.
Brand Identity
Motion Design
Web Design
Motion Design
Web Design
Weusi
Play. Know. Grow. Weusi is the sporting life partner for people of color. Weusi is a branding project completed for James Dotson. He envisioned a brand that embodied his passion for sports, travel, black culture, and history.
The name Weusi–pronounced as "Way You See," encapsulates the Swahili essence of "Blackness; togetherness." From here, our team build a brand using diasporic shapes, vivid colors, and expressive type to create a unique identity.
My roll in this project was to bring the brand to life through motion with a captivating brand film telling the story of Weusi from naming to completed visual identity.
Studio: a small studio
My Role: Motion Design
Team: John Johnson, Seyi Owolawi, Jake Lawall, Sarah Cantor
View More
Throughout the creation of the brand film, my goal was to create something that embodied the playful, explosive nature of the brand identity. I chose to lean into a collage style in moments to mimic the physical aesthetic of the brand.