Turning Rust into Global Trust
Overview
Patina Capital began as a brand for Patina Flats, a luxury adaptive-reuse conversion of Cleveland’s former Westinghouse factory, and evolved into a broader regenerative investment platform focused on the Great Lakes. a small studio was brought in as a creative partner to shape the platform’s brand and storytelling across touchpoints.
My role is this project began at the spark of the identity process, helping shape Patina’s brand into a cohesive mark and design system. Since then, I led creative direction on the project from motion design, marketing initiatives, website design, and stayed close as a creative partner, continuing to refine the story and stretch the vision for what Patina Capital can unlock across the Great Lakes.
Identity Architecture
Brand Identity
Motion Design
Web Design
Created at a small studio
