A founder revolution
Overview
New Valley is a greenhouse for founder revolution—a space where queer and underrepresented tech founders can bloom. Guided by our Identity Architecture process, we built a brand that’s fearless, punk rock, and full of heart—think Scott Pilgrim meets grassroots tech.
As the motion designer on this project, my goal was to bring that same energy to life through movement. I leaned into hand-drawn elements and imperfect transitions to reflect the scrappy, expressive nature of New Valley’s mission. The motion had to feel alive—like a rock music video built for a graphic novel. Something raw, real, and impossible to ignore.
Identity Architecture
Brand Identity
Website Design
Motion Design
Created at a small studio
