Get Off My Butt is a nonprofit started by our founder, John B. Johnson. At 35 John was diagnosed with stage 2 colorectal cancer. Today he’s cancer-free and on a mission to break the silence around butt health, especially for adults under 45. We built GOMB from the ground up as a brand that makes an uncomfortable conversation impossible to ignore, and just a little bit fun.
Industry
Nonprofit & health
Role
Creative direction
Services
Brand Identity, Web Design, Social Media Marketing
Created at
A small studio
GOMB had to do something most health brands won’t: make people laugh about their butts long enough to book a colonoscopy. We built a cheeky, irreverent voice, from “Get screened. Save your ass.” to “Make a booty call,” and paired it with bold, provocative visuals that feel more like a cultural brand than a medical one. Humor gets people in the door, and the message keeps them there.
The website leads with John’s story and turns it into action: donate, shop or get involved. On social, we took GOMB beyond the usual nonprofit feed and built it like a lifestyle brand, mixing run clubs, cheeky merch and bold, playful content that people actually want to follow. The goal is for butt health to feel less like a one-time checkup and more like part of how you live.
01 / Identity
GOMB had to do something most health brands won’t: make people laugh about their butts long enough to book a colonoscopy. We built a cheeky, irreverent voice, from “Get screened. Save your ass.” to “Make a booty call,” and paired it with bold, provocative visuals that feel more like a cultural brand than a medical one. Humor gets people in the door, and the message keeps them there.
02 / Marketing
The website leads with John’s story and turns it into action: donate, shop or get involved. On social, we took GOMB beyond the usual nonprofit feed and built it like a lifestyle brand, mixing run clubs, cheeky merch and bold, playful content that people actually want to follow. The goal is for butt health to feel less like a one-time checkup and more like part of how you live.
03 / Partnership
This project is personal for our team. We’ve watched John overcome the unimaginable and turn his story into action.
