Switchboard, MD builds AI tools, designed by physicians, for one of healthcare’s biggest pain points: overflowing inboxes and disconnected communication. They asked me to make that invisible workflow easy to understand. Over six months, I created a series of four explainer videos that make this invisible workflow easy to understand. The series now carries Switchboard’s story across conferences and digital channels, and gives its marketing team storytelling tools it can keep using.
Industry
Healthcare tech
Role
Creative direction & motion
Services
Creative Direction, Motion Design
Created at
Freelance
RevAware is the most complex product in Switchboard’s lineup. It helps teams speed up reimbursements, manage denials and recover lost revenue. To bring order to that complexity, I built a motion language around simple geometry and layered gradients, with soft transitions between product states. The system can show anything from paperwork to payment flow and still feel clear and human.
Contact Center takes on message overload. It processes calls and voicemails in real time, matches them to patient records and turns them into summaries that are ready to act on. The video moves from chaos to calm. Minimal shapes, soft transitions and spacious pacing quiet the noise, the same way the product brings focus back to a physician’s day.
ThreatAware scans patient messages across portals, calls and texts to flag infectious disease risks before they spread. The challenge was to show urgency without causing fear. Instead of focusing on the harm disease causes, the story follows the life of a germ, told through organic, blurred forms and soft transitions. The result feels alert and watchful, but calm.
01 / RevAware
RevAware is the most complex product in Switchboard’s lineup. It helps teams speed up reimbursements, manage denials and recover lost revenue. To bring order to that complexity, I built a motion language around simple geometry and layered gradients, with soft transitions between product states. The system can show anything from paperwork to payment flow and still feel clear and human.
02 / Contact Center
Contact Center takes on message overload. It processes calls and voicemails in real time, matches them to patient records and turns them into summaries that are ready to act on. The video moves from chaos to calm. Minimal shapes, soft transitions and spacious pacing quiet the noise, the same way the product brings focus back to a physician’s day.
03 / Partnership
ThreatAware scans patient messages across portals, calls and texts to flag infectious disease risks before they spread. The challenge was to show urgency without causing fear. Instead of focusing on the harm disease causes, the story follows the life of a germ, told through organic, blurred forms and soft transitions. The result feels alert and watchful, but calm.nths I worked with Switchboard from storyboards to final animation. I designed and animated every sequence, balancing clarity with craft.
