Weusi is a global platform where squash meets culture, history and Black togetherness. It celebrates the athletes, stories and communities that are reshaping who the sport belongs to. We first partnered with Weusi to build its identity. Since then, the work has grown into a lasting creative partnership that helps Weusi turn its vision into a living editorial platform, and turn its momentum into real support for the people it serves.
Industry
Sports & lifestyle
Role
Motion design
Services
Identity Architecture, Brand Identity, Motion Design, Web Design
Created at
A small studio
Weusi’s mark draws on African geometric patterns and the woven fabrics found across the diaspora. It uses negative space so that the longer you look, the more you see, which reflects Weusi’s mission to change how the BIPOC community sees itself and the world. The result is a brand that feels as much like a cultural movement as an athletic one.
Today, we work alongside Weusi as an ongoing editorial and creative partner. We’ve helped move its channels from quiet to consistent, with a steady publishing rhythm across the website, Instagram and LinkedIn. We also turned Weusi’s research with Arizona State University into a branded report and event campaign for World Squash Day.
01 / Identity
Weusi’s mark draws on African geometric patterns and the woven fabrics found across the diaspora. It uses negative space so that the longer you look, the more you see, which reflects Weusi’s mission to change how the BIPOC community sees itself and the world. The result is a brand that feels as much like a cultural movement as an athletic one.
02 / Partnership
Today, we work alongside Weusi as an ongoing editorial and creative partner. We’ve helped move its channels from quiet to consistent, with a steady publishing rhythm across the website, Instagram and LinkedIn. We also turned Weusi’s research with Arizona State University into a branded report and event campaign for World Squash Day.
