weusi
play. know. grow.
2023
Overview
Play. Know. Grow. Weusi is the sporting life partner for people of color. Weusi is a branding project completed for James Dotson. He envisioned a brand that embodied his passion for sports, travel, black culture, and history. The name Weusi–pronounced as "Way You See," encapsulates the Swahili essence of "Blackness; togetherness." From here, our team build a brand using diasporic shapes, vivid colors, and expressive type to create a unique identity. My roll in this project was to bring the brand to life through motion with a captivating brand film telling the story of Weusi from naming to completed visual identity.
Brand Identity
Website Design
Motion Design
Created at a small studio
Considerations
Throughout the creation of the brand film and motion direction, my goal was to create something that embodied the playful, explosive nature of the brand identity. The visual identity is largely inspired by clay courts, clay bowl, woven African fabrics, Alexandre Dumas, and global excellence. I chose to lean into a collage style & abrupt jumps between frames to bring out those moments of imperfect character.
