Patina Capital began as a brand for Patina Flats, a luxury adaptive-reuse conversion of Cleveland’s former Westinghouse factory, and evolved into a broader regenerative investment platform focused on the Great Lakes.
Industry
Real estate & investment
Role
Creative direction
Services
Identity Architecture, Brand Identity, Motion Design, Web Design
Created at
A small studio
I joined at the spark of the identity process, helping shape Patina’s brand into a cohesive mark and design system. The identity carries the idea of rust becoming trust, from factory floor to investment platform.
From there I led creative direction across motion design, marketing initiatives and website design. Every touchpoint tells the same story of regeneration across the Great Lakes.
I’ve stayed close as a creative partner since launch. The work keeps evolving, refining the story and stretching the vision for what Patina Capital can unlock.
01 / Identity
I joined at the spark of the identity process, helping shape Patina’s brand into a cohesive mark and design system. The identity carries the idea of rust becoming trust, from factory floor to investment platform.
02 / Marketing
From there I led creative direction across motion design, marketing initiatives and website design. Every touchpoint tells the same story of regeneration across the Great Lakes.
03 / Partnership
I’ve stayed close as a creative partner since launch. The work keeps evolving, refining the story and stretching the vision for what Patina Capital can unlock.
